Introduction

Course Overview and Policy Statements

Course Description

CO301 as a Core Course

Core Detail: Instructional Modes

Core Detail: Course Objectives

Core Detail: Weekly Schedule

Core Detail: Methods of Evaluation

Policy Statement - Kiefer

Policy Statement - Rilling

Syllabi

Sample Weekly Outline

Syllabus - Kiefer

Syllabus - Rilling

Portfolios?

Portfolio Overview - Kiefer

Portfolio Explanation (Harper)

Portfolio Grading (Holtcamp)

Portfolios: Promises, Problems, Practices (Kiefer)

Traditional And/Or Portfolio Grading? (Gogela)

Text Analysis

Text Analysis Assignments

Text Analysis Activities

Individual Topics

Individual Topic Assignments

Individual Topic Activities

Reflective Writing

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Authors & Contributors

Ad Analysis - Myers

Back Back to Activities

You can tell a great deal about the intended audience of a publication by the ads it carries. Advertisers target very narrow and specific audiences, so if the writing within the journal doesn't give away who it is intended for, the advertisers will. From looking closely at ads, you can often tell the following about the targeted audience:

Age
Occupation
Income Level
Gender
Morals/Ethics/Values
Leisure Time Activities
Politics

Most importantly, ads tell us what the audience of the publication values.

In Groups...

  1. In groups of 3-4, choose a sampling of three ads from a publication.
  2. Describe the ads, and explain what can be learned about the audience by examining them. (Use the above criteria as a guide).
  3. Report your findings to the class. Explain how you came to your conclusions.