What else characterizes writing? Someone has to read it - the reader. Most of us as writers assume that the reader is just like we are, and that's a reasonable starting point for understanding readers. But most successful writers engage in more detailed analysis of readers: what they bring to reading and how writers can get and keep them engaged. As a starting point, though, it's safe to assume that the average reader knows how to construct meaning from a text, whether the text is handwritten or typed in any one of a hundred fonts. We can also assume for the moment that the reader picks up the piece of writing with good will, that is, the reader is willing to read and be engaged by the text.