Teaching the Regularly Scheduled Tutorial

Look for some of these features to distinguish trade magazines from other kinds.

Appearance:

• cover depicts industrial setting
• glossy paper
• pictures and illustrations in color
• each issue starts with page 1

Audience:

• members of a specific business, industry or organization

Content:

• industry trends, new products or techniques, and organizational news
• articles written by staff or contributing authors

Accountability:

• editorial review
• may have short bibliographies

Advertisements:

• moderate
• all or most are trade related

Examples:

• Chilton's Food Engineering
• Chemical and Engineering News
• APA Monitor