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Kickers

A kicker is a line or two of text printed above the headline. Use them to say more about the article without wasting space. We used kickers frequently in the 1997 Freestone. Notice the small print above the headline in the example below.

Example Kicker from the 1997 Freestone

The phrase Essence of the Liberal Arts, printed above the headline, tells the reader more about the subject.

Set the kicker in a smaller version of the same typeface used for the headline. They are frequently italicized.

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