Effective Use of Color
Colors help you highlight key points and differentiate between concepts. For instance, you might use a specific color to show your audience what steps in a process are dangerous. Or perhaps you need to distinguish different elements. Colors should be used practically, and they also liven up your visuals. To read more, choose any of the items below:
As humans, we appreciate colors. Just think how quickly color televisions replaced black and white screens. We also use colors to identify and differentiate objects. You should use color in your visual aids to:
- Help the audience differentiate key elements in your visual aid.
- Assist you in emphasizing key elements in your presentation.
Although colors add to your presentation, don't overwhelm your audience with too many. Keep your visual simple enough; three colors (plus black and white for lines and text) are sufficient.
Contrasts make colors appealing. Just look at trees changing in autumn. Imagine the spectacular shades of yellows, reds, oranges and browns. When choosing three colors for your visual aids, you should consider the following:
- Luminance Contrast - Luminance refers to the relative brightness of a color. Your three colors should encompass a good range of luminance values. For instance, a dark blue, a medium blue, and a light blue provide a good luminance spread.
- Hue Contrast - Hue refers to the color itself. Strive for a harmonious mix of colors rather than a strong contrast. Distinct, but related colors (red, orange and yellow) work better together than strikingly different colors (red, green and blue).