Maintaining Your Focus

So What?

As you refine your focus, check to see if you pass the "So What?" test. To do so, you should know who will read what you write. Readers have to care about your topic in order to continue reading, otherwise they may look at what you have written and respond "So what?" You need to determine what readers need to stay interested in your writing. Ask yourself why readers will be interested in your specific topic. Is it significant enough to hold their attention? Why or why not?

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