Developing Your Ideas

Development and Audience

Michael Palmquist, English Department
Most writers want their readers to understand what they write. Unfortunately, many writers present their ideas so poorly that readers sometimes feel as if they had walked in on the middle of a conversation. In a sense, the writer has abandoned readers--leaving them to figure out what the writer intends through hints and inferences.

Your audience is who will read what you write. Different audiences expect particular details from texts. For instance, suppose you are writing about the representation of women in a particular novel. You will need to provide background details about the characters if your audience has not read the work. Or, suppose you are writing to an organization to propose a new facility. Your audience might expect financial details, design details, or a mixture of both. Knowing who your audience is will help you determine what details to provide.

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