Conducting Field Research

Tally the Results

When all the responses that you can reasonably expect to collect have been received, sit down and tally up the results. It's easy to count the short answers: the yes's and no's and the one word answers-like Republican or Democrat-but the longer ones are more difficult.

The answers to open-ended questions need to be summed up or paraphrased and then sorted into rough categories.

Similar responses can be lumped together and counted, accurately measuring the extent of, or pattern to, the available responses.

« Previous
Continue »
Introduction