Conducting Field Research

Conducting Surveys

Surveys and questionnaires are as much a part of contemporary life as iPods and cell phones. In fact, many people enjoy having their knowledge tapped or their opinion solicited. Filling out a questionnaire can even have a game-like appeal: self-quiz features appear in popular magazines and tabloid newspapers all the time. "How Ambitious Are You?" will headline a thirty-question quiz that you can score yourself. Used judiciously, and with the following points in mind, you may find it useful to conduct a small survey yourself, as part of a research project.

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Introduction