How Audience Affects Topics
Steve Reid, English Professor
You have to be careful so your topic is not too narrow for your audience. You don't want readers to say, " Well, so what? I couldn't care less." One the most important roles a topic plays is impacting an audience. If your topic gets too narrow and too focused, it can become too academic or too pedantic. For example, every year at graduation, I watch people laugh when they hear the title of a thesis or dissertation. The students who wrote these documents were very narrowed and focused, but their audiences were very restricted.
Having a clear idea of the audience to whom you are writing will help you to determine an appropriate topic and how to present it. For example, if you're writing about how state policy affects foreign language study in grades K-12 in Oregon, you could have many different audiences. You could be writing for teachers, administrators at a specific school, students whose educational program will be affected by the law, or even the PTA. All of these audiences care about the topic since they are all affected by it. However, for each of them you may need to provide different information and address slightly different questions about this topic. Teachers would want to know why the policy was created and how it will affect what goes on in their classrooms. Parents will want to know what languages their children will be taught and why. Administrators will want to know how this will change the curriculum and what work will be required of them as a result. Knowing your audience requires you to adapt and limit your topic so that you are presenting information appropriate to a specific group of interested readers.