Adapting to Your Audience

Writing Purpose

Writers need to consider both audience and purpose in writing because the two elements affect writing significantly, and decisions about one affect the other. For instance, a main purpose in advertising is to sell a product. Advertisers seek the audience who is most likely to purchase a product. Once they have identified this group [called the "target audience"], they can write their ads to capture the attention of this audience. Hence, their purpose, which is to sell a product or service, shapes what they write. Consider WHY you are writing.

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Introduction