Adapting to Your Audience

Analyzing an Audience

Analyzing your audience is essential. You need to investigate exactly who will read what you are going to write. For example, you might investigate who reads the journal articles or trade magazines in your field of study. Check out some of those magazines or journals and browse through several issues. In addition, you might interview people who will be your readers.

Remember: Analyze your audience BEFORE you start writing, so you'll know what format, style, vocabulary, or level or information is expected.

Writers in the advertising business spend a great deal of time researching their targeted audiences. Once they know who their audience is, they can mold their advertising--their words, format, graphics, images--to appeal to that specific audience.

You can determine the characteristics about your target audience through a demographic profile, or by investigating information or assumptions about your particular audience.

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Introduction