Blending Quoted Material
One of the goals of effective writing is creating a sense of unity, a sense that all parts of the text are clearly related. To achieve this you must connect each part. A quotation must blend into your text so that it reads as an integral part of the sentence and paragraph in which it is included.
A quotation that lacks a clear relationship to its surrounding text makes a paragraph sound choppy and unfocused. Your reader will find it more difficult to decide if the quotation expands or clarifies the idea being presented, or if it is an example of a situation or fact that supports the idea, or whether it presents an opposing view.
To avoid this, make sure to blend your quotations into the text of your document. Use frames and transitions that clue your reader into the reason why it is being included.