Creating: Consider Adding Special Effects to Your Pages
Interactivity is one of the most important differences between print and online documents. Unfortunately, many Web site designers use interactivity not because it will help them achieve their purpose and goals as writers or help them address their readers' needs and interests—but simply because they can.
Admittedly, it can be "cool" to have a sparkling star moving randomly across your pages—and it can be entertaining (to you if to no one else) to add a musical score to your site. Think twice, however, when the urge to embellish your pages strikes. If an effect will make your site more effective, use it. Otherwise, pass it by.