Conducting Survey Research

Designing Surveys

Initial planning of the survey design and survey questions is extremely important in conducting survey research. Once surveying has begun, it is difficult or impossible to adjust the basic research questions under consideration or the tool used to address them since the instrument must remain stable in order to standardize the data set. This section provides information needed to construct an instrument that will satisfy basic validity and reliability issues. It also offers information about the important decisions you need to make concerning the types of questions you are going to use, as well as the content, wording, order and format of your survey questionnaire.

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