Parts of an Argument

Emotional and Ethical Appeals

Emotional and ethical appeals prompt your audience to care about an issue on more than an intellectual level. As with introductions, conclusions are an excellent place to do this because it reminds your audience that your position is not merely an academic one, but one that has consequences for real people. Concluding on emotional and ethical grounds provides an opportunity to strengthen the appeal of you position. For example:

The safety of our society is directly influenced by the correct handling of our household hazardous waste. Everyone uses dangerous chemicals every day and the dangers are astounding when they aren't disposed of in a proper and professional manner. In an age of many chemicals, we must be careful not to put each other, our pets, and our environment in harm's way: We do not need sanitation workers losing their lives or are pets poisoned. In a country with a population the size of the United States, it is necessary that every homeowner ensure a healthy environment for everyone-plants and animals included-by taking precautions when disposing of hazardous waste. It is the job of every responsible citizen to ensure that others are not put at risk when disposing of chemicals.
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