Compel the Audience to Listen
Your argument must be compelling. What can you say that will convince you audience to hear you out? An important question: It's easy to assume that the answer is obvious and that your audience will "get it" yet, quite often, that's not the case. Don't leave this to chance. Put yourself in the audience's place and think about what they will be asking:
- So what?
- Who cares?
- Why should I care?
Good answers to such questions will help you draw the audience into the body of your argument. Be creative, but don't lose sight of the facts.