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Appealing through Character
When you do a thorough job of using appeals to reason in your argument, showing that you've carefully considered the issues, and done the necessary work to formulate a well-supported argument, you have shown the reader that you are trustworthy. Readers are more apt to consider your position if they believe you have sufficient knowledge of the subject, and if you show them that you care about their needs. This is one way of appealing to an audience through character.

You can also engage readers with more direct character appeals. For example, if you are a parent, you may be able to appeal to readers who are parents more directly by making a connection between yourself and these readers. When a reader identifies with a writer, the reader is more likely to agree with and be persuaded by the writer.