backReturn to Unit Two: MWF

Unit Two, Day 19 - Wednesday, October 4

What we'll do today in class:

Connection to course goals: Discussing Katz should again touch on two of the main goals of CO150 - showing how writing can be used to gain a voice in culture (he chose to write to express their views on advertising) and how important context is to the writing process. They will also be asked to accomplish the latter goal by comparing the context of this essay with their own context in essay 3. The analysis of the visual essays asks students to begin practicing and applying the analysis skills they'll need to effectively meet the context for Essay 3.

  1. Discuss the Katz essay.
  2. (10-15 min)

    Transition: We've now seen a few examples of what people do with cultural analysis and why. Now let's move more toward preparing for our assignment specifically by practicing cultural analysis of media texts through the Function for Culture approach, as well as moving toward thinking about the function these texts might serve for a viewer (option 2 for Essay 3). This activity will be similar to what you'll eventually be doing with your TV show.

  3. WTL: Look at the visual essays "It's a Woman Thing" and "Pumped Up." What are the obvious messages you see about gender in these ads? What dominant cultural myths do you think are reinforced or challenged in the images?
  4. (5 min)

  5. Large group discussion of the visual essays focusing on Function for Culture.
  6. ***(NOTE: This is the more difficult part of the activity, so be prepared to help them get beyond the obvious messages. Some examples of more "hidden" messages:

    (10-15 min)

    Transition: We've looked at how you might analyze these essays through the Function for Culture lens. Now let's consider how you might analyze them from the Function for Viewer perspective.

  7. Large group discussion of visual essays focusing on Function for Viewer.

    Discussion Questions:

    Summary points:

    (15 min)

    IF TIME…

  8. Exercise in determining an audience for their essays.
  9. (5-10 min)



RC: "The Case of Daytime Talk TV", p. 5-12