An Introduction to Research Processes

Back to Finding Sources in the Field

Surveys and questionnaires are part of contemporary life. Many people, in our experience, enjoy having their knowledge tapped or their opinion solicited. Indeed, filling out a questionnaire has a gamelike appeal, as you can tell from the frequency with which self-quiz features appear in popular magazines and tabloid newspapers: "How Ambitious Are You?" followed by a thirty-question quiz to score yourself. You may have responded to one in People or Glamour magazine.

Used judicioulsy, and with the following points in mind, you may find it useful to conduct a small survey:

• Understand the Basics of Surveys
• Know Your Purpose
• Keep it Simple
• Ask Open Questions When Appropriate
• Avoid Slanted Questions
• Make It Easy for People to Respond
• Tally Your Responses