Using Pamphlets and Annual Reports
When journalists need information, they typically get on the phone and make contacts, going directly to sources that can fill them in. You too can get pamphlets, brochures, reports, and annual reports by calling organizations or companies directly. The Encyclopedia of Associations is a useful guide to organizations, categorized by name and subject. For government agencies, try the United States Government Manual. Your library may have already done some of the legwork for you. Many libraries maintain a vertical file in which you can find pamphlets organized by subject. Take information from such sources with a grain of salt — annual reports tend to paint a glowing picture of the companies they cover, and organizations advocating particular points of view will not hesitate to put their information in the most persuasive terms possible. |
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