Writing@CSU

Writing Guides

Creating and Using Overheads

 

Audience Pointers

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Various audiences have particular needs; however, here are some important considerations:

  • Audiences generally have a recall of seven. This means you should never introduce more than seven concepts per visual.
  • Audiences learn what symbols represent. If you use a symbol repeatedly, you don't have to label it every time.
  • Icons have more impact on audiences than a simple list. If you need to make a list, also create an accompanying icon.

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