Visual Presentation

Visual presentation of a poster is just as important as clarity and readability. If readers can understand your ideas, but only when they move to 18 inches from the poster, then you've lost most of your audience. If readers slow down their reading because you've used a script font, your poster may be lovely but uncommunicative. A successful poster combines clear ideas with optimal visual cues to make understanding your ideas as easy as possible.

We cover issues of layout and design in detail in another section, Putting It All Together, but it's important to begin revising early with visual aspects in mind.

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