Conducting Field Research
Observing in the Field
Interviewing Experts
Corresponding with Experts
Conducting Surveys
Survey Basics
Define Your Purpose
Keep it Simple
Ask Open Questions
Avoid Slanted Questions
Make Responding Easy
Tally the Results
Media Genres: Television, Radio, Film, etc.
Lectures, Conferences, Online Forums, etc.
Be careful to build unbiased questions that will solicit factual responses. Don't ask:
You want to be able to report actual numbers or draw logical inferences about the respondents. Better questions might be:
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