Survey Research

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With the growth of the Internet (and in particular the World Wide Web) and the expanded use of electronic mail for business communication, the electronic survey is becoming a more widely used survey method. Electronic surveys can take many forms. They can be distributed as electronic mail messages sent to potential respondents. They can be posted as World Wide Web forms on the Internet. And they can be distributed via publicly available computers in high-traffic areas such as libraries and shopping malls. In many cases, electronic surveys are placed on laptops and respondents fill out a survey on a laptop computer rather than on paper.

• Strengths and Weaknesses of Electronic Surveys

For more information about the ethical issues surrounding e-mail research, view the Ethics section in this guide.