Survey Research

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Oral surveys are considered more personal forms of survey than the written or electronic methods. Oral surveys are generally used to get thorough opinions and impressions from the respondents.

Oral surveys can be administered in several different ways. For instance, in a group interview, as opposed to a group administered written survey, each respondent is not given an instrument (an individual questionnaire). Instead, the respondents work in groups to answer the questions together while one person takes notes for the whole group. Another more familiar form of oral survey is the phone survey. Phone surveys can be used to get short one word answers (yes/no), as well as longer answers.

• Strengths and Weaknesses of Oral Surveys