Transferability is a process performed by readers of research. Readers note the specifics of the research situation and compare them to the specifics of an environment or situation with which they are familiar. If there are enough similarities between the two situations, readers may be able to infer that the results of the research would be the same or similar in their own situation. In other words, they "transfer" the results of a study to another context. To do this effectively, readers need to know as much as possible about the original research situation in order to determine whether it is similar to their own. Therefore, researchers must supply a highly detailed description of their research situation and methods.
Results of any type of research method can be applied to other situations, but transferability is most relevant to qualitative research methods such as ethnography and case studies. Reports based on these research methods are detailed and specific. However, because they often consider only one subject or one group, researchers who conduct such studies seldom generalize the results to other populations. The detailed nature of the results, however, makes them ideal for transferability.
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