Content Analysis

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The following discussion of the steps (or, perhaps more accurately, strategies) that can be followed to code a text or set of texts during relational analysis. These explanations are accompanied by examples of relational analysis possibilities for statements made by Bill Clinton during the 1998 hearings. To read about each step, click on the items in the list below:

1. Identify the Question.
2. Choose a sample or samples for analysis.
3. Determine the type of analysis.
4. Reduce the text to categories and code for words or patterns.
5. Explore the relationships between concepts (Strength, Sign & Direction).
6. Code the relationships.
7. Perform Statisical Analyses.
8. Map out the Representations.