Step One: Decide the Level of Analysis

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Conceptual Analysis

Conceptual Analysis: Overview of Methodology

Conceptual Analysis: Steps for Conducting an Analysis

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Step One: Decide the Level of Analysis

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First, the researcher must decide upon the level of analysis. With the health care speeches, to continue the example, the researcher must decide whether to code for a single word, such as "inexpensive," or for sets of words or phrases, such as "coverage for everyone."

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