In this case, the reason, having to do with the cost (in terms of both money and time) of maintaining traditional landscaping, invokes the value the reader places on money and time. This may or may not seem like an effective reason to you, and if it doesn't, then this is something to remember when you complete your analysis of this argument. However, we might predict that most readers would probably be compelled by an argument that proposes economy of both money and time. We could argue, therefore, that this is an effective reason.