In our daily lives, we are continually evaluating objects, people, and ideas in our immediate environments. We pass judgments in conversation, while reading, while shopping, while eating, and while watching television or movies, often being unaware that we are doing so. Evaluation is an equally fundamental writing process, and writing assignments frequently ask us to make and defend value judgments.
Evaluation is an important step in almost any writing process, since we are constantly making value judgments as we write. When we write an "academic evaluation," however, this type of value judgment is the focus of our writing.