Conducting Field Research
Some of the most valuable information in the world isn't located in a library or online. Field research is a way of unearthing that information. If you enjoy meeting and talking with people and don't mind what reporters call "legwork," you will relish the fun and satisfaction of obtaining ideas and information first hand.
Field research can be an extraordinarily exciting and rewarding experience leading to important discoveries and breakthrough ideas. Its goal is the same as research done in the library or on the Internet: to gather information that contributes to your understanding of an issue or question and to organize those findings in a cohesive and persuasive document that proposes a new insight, answer or solution.
Far from being at odds with one another-philosophically or practically-these three research techniques actually complement each other. Library and Internet research provides critical background information that prepares the researcher for making observations, and conducting interviews and surveys in the field.
The results will verify or refute, inform and help shape the answer to your research question.