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Tips for Researching Resume Audiences
- Do an Internet search to find out information on the company culture. Company rules, such as dress codes, openness to flex-time, benefits and other information can indicate whether the resume should be highly traditional or if the document can be creative.
- Read the company's press releases, reviews of their products or services, and any other topical information to determine how the company officially presents itself.
- Talk to current or former employees.
- Talk to a counselor at a campus job center. Often counselors are familiar with company representatives who may have visited campus. Ask for the counselor's impressions and find out what worked for other applicants, if possible.
- Rely on knowledge of the field. Applicants interested in specific fields, such as business management, engineering, or social work should rely on what they know about the field already to determine the document's vocabulary, style and organization.
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