The audience or audiences for the resume mostly likely include the employer, but this is not quite specific enough for most resume projects. It can only help the document if the writer does a little homework: Who is most likely to read the resume? A store manager, a human resources executive, a head hunter, a hiring committee? Is the document likely to go through a hierarchy of readers, say from a floor manager to a general manager to a company owner? Perhaps from a hiring committee to a committee head?
Many experts warn that employers give each resume about 15 seconds to determine if an applicant is right for a job. As much as possible, a resume writer should try to tailor her document to each specific position, rather than writing one general document that is sent to several different employers. This is important because different positions may require that the resume writer highlight different skills and abilities. The following will help you reach your intended audience:
