Introduction
Who Should Read this Guide?
Writer as Designer
Principles of Layout and Design
Purpose and Audience
Organizing Information
Getting Their Attention
Balance
Alignment
Repetition
Emphasis
Proximity
Elements of Layout
The Style Sheet
Grids: Organizing Your Layout
Columns
Headlines
Kickers
Decks
Subheadings
Layout Tools
Pull-quotes
Sidebars
Captions
Bylines
Headers and Footers
Jumplines
Elements of Design
Typography
Serif Typefaces
Slab Serif Typefaces
Sans Serif Typefaces
Points to Remember
X-heights, Ascenders, and Descenders
Tracking and Kearning
Leading
Page Tones: Black, white, and Gray
White Space
Rules
Borders
Boxes
Screens
Layering
Photography
Readability Issues
The Physiology of Reading
Uppercase vs. Lowercase
Text Alignment
Column Width
Widows and Orphans
Going to Print
Halftones
Creating Halftones: your options
Scanning
Scan Resolution
Pre-print Options
Questions Your Printer will ask
Related Website
Bibliography
