Pull-quotes

A quotation taken directly from the body of an article is a pull-quote. It should be laid out in a larger point size and different typeface than the body text. Here are some layout suggestions:

Place it between two columns, wrapping text around both sides.
Place it in a column by itself and surround it with white space.
Right justify it in the last column.
Place it beneath the headline as a deck.

This doesn't exhaust the possibilities, so experiment.

Pull-quotes also add visual interest to the page. In the 1997 Freestone, we used 12-point Arial, a sans serif typeface, and placed them against a star background, which separated them from the surrounding text and created a repeating visual element at the same time.