Desktop Publishing

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A deck is a short paragraph or pull-quote appearing between the headline and body text, and it is used to elaborate the topic and pique the interest of readers. It's the print equivalent of a movie trailer.

Make the deck smaller than the headline but larger than the body text. If you have extra space, you can place it in a column by itself, which will help catch people's attention, but if you use a deck on every page, you'll diminish the effect.