Writing@CSU

Writing Guides

Desktop Publishing

Introduction

Who Should Read this Guide?

Writer as Designer

Principles of Layout and Design

Purpose and Audience

Organizing Information

Getting Their Attention

Balance

Alignment

Repetition

Emphasis

Proximity

Elements of Layout

The Style Sheet

Grids: Organizing Your Layout

Columns

Headlines

Kickers

Decks

Subheadings

Layout Tools

Pull-quotes

Sidebars

Captions

Bylines

Headers and Footers

Jumplines

Elements of Design

Typography

Serif Typefaces

Slab Serif Typefaces

Sans Serif Typefaces

Points to Remember

X-heights, Ascenders, and Descenders

Tracking and Kearning

Leading

Page Tones: Black, white, and Gray

White Space

Rules

Borders

Boxes

Screens

Layering

Photography

Readability Issues

The Physiology of Reading

Typography

Uppercase vs. Lowercase

Text Alignment

Column Width

Widows and Orphans

Going to Print

Halftones

Creating Halftones: your options

Scanning

Scan Resolution

Pre-print Options

Questions Your Printer will ask

Related Website

Bibliography

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Authors & Contributors

  
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Contributors to this Guide

This guide was developed as part of a master's project in English completed by Mary Lehti at Colorado State University in 1998.

Coding and Editing

  • Mary Lehti
  • John Robinson

Sources of information for this unit are found in the Bibliography.

Design and ColdFusion Programming

  • Mike Palmquist

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