Formatting Press Releases

Formatting a press release is simple. It should be laid out in full block style using universally accepted font selections.

Keep in mind, it is very important that a press release to be formatted for maximum consistency in transmitting across multiple computer platforms.

E-mail being the generally accepted method for delivering press releases, avoid using bold, italicized and colored text. It is unpredictable how that same text will appear on someone else's monitor.

The five basic elements of a press release are:

• Title
• Headline
• Body
• Contact Information
• Ending

Each of these elements is governed by standard rules that you will see applied in the samples found in the Business Writing Room.

Copyright © Geert Jacobs 2003-2004. Used with permission.