Establish Your Objective
The objective of an application letter is to attract the attention of an employer. It acts as a cover letter for your resume and should provide enough personal information to convince the reader to grant you an interview.
The qualifications you provide a potential employer should be included on your resume. Your cover letter should indicate that you are a suitable candidate and attract attention to your resume.
In sample application letter #1, the writer describes the entry-level position he is seeking. Before describing his qualifications he mentions where he found out about the opportunity.