Reviewing and revising the draft of your sales letter is when you inspect and hone its textual content. It is a final check to see that your objective is clearly stated, your scope is sufficient, and the reader has been provided enough information to understand your message.
Look for obvious errors. Check for misspelled words, poor sentence structure, and grammar mistakes. Make sure that you have been direct and to the point. Use a strong active voice.
Keep in mind the overall cohesiveness of your letter. Look for accuracy, clarity, and a sense of completeness. Ask yourself if the transitions between paragraphs are working and if your point of view, tone, and style are consistent throughout the text.
Examine your word choices carefully. Ambiguous words lead to confusion. Jargon and abstract terms may not be understood at all and affectations, clichés, and trite language tend to diminish the substance of your message.
If you have not written an opening or a closing now is the time. Lead into the sales letter with a strong attention getter. Conclude with an inducement to act.
At the beginning of the sample sales letter the writer asks a question designed to provoke interest and pull the reader into the body of the letter.
At the end of the sample sales letter the writer makes a bold call for the reader to take action and provides an inducement in the form of a discount.
