Profile the Audience
Write a quick audience profile:
- What does your audience believe to be true?
- What kinds of proof will they find most persuasive?
- What do they already think about the issue?
Then, look back at your draft to see if you've supplied the kind of evidence likely to persuade your audience and whether you've addressed what they already think. If not, consider replacing or adding further evidence and refuting positions you have not included.