Present a Solution
Demonstrate that your argument addresses a problem in which everyone in the audience shares or has a legitimate interest. Pull the audience in by explaining its significance to the field of study or connecting it to a larger social issue.
Common ground begins by building the larger picture, one that all audience members recognize, and then whittling it down to a smaller, more focused issue and the one to which your argument provides a solution. Your logic should generally be presented following the pattern of an inverted pyramid. This demonstrates how one problem emerges from another, as in the illustration below.
