Provide an Eye-Catching Statistic or Quote

Drawn from research, these may be used to highlight the importance of an issue or-if a quote is personal in nature-to appeal to the audience's emotions. In either case, be sure the statistic or quote directly relates to the issue at hand. For example:

In his U.S. News & World Report article, Hey, We're No. 19!, John Leo addresses the results of a recent survey which found that American students, compared to students from 20 other countries, placed well below average on standardized math and science tests. Leo surmises that these results can be blamed on two things: unqualified teachers and "social attitudes that work against achievement" fostered by teachers' colleges.
Leo may or may not have a legitimate point in his essay; it is difficult to tell through all the sarcasm and unsubstantiated opinion. The article is ineffective for two main reasons: the complete lack of evidence and the condescending attitude Leo exhibits toward the very people he aims to convince.