Introduction
Clearly Stated Position
Argument
Academic Evidence
"Field-Specific" Academic Evidence
Refucting Opposing Positions
Counter-Example
Outlining an Opposing Position
Appealing to the Audience
Logical Appeal
Ethical Appeal
Emotional Appeal
Conclusion
Citations
Appealing to the audience is another important part of building an argument. In an academic argument, logical appeals are the most common, however, depending on your topic, ethical and emotional appeals may be used as well.