Drafting an Argument

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The introduction typically points out how both the author and the audience are similarly affected. Rather than presenting a thesis demanding agreement, which is often seen as an attack on whomever holds an opposing view; this presentation emphasizes unity, putting the audience first.

The audience perspective comes next. Described as clearly and accurately as possible-typically in neutral language-the author acknowledges their point of view and the circumstances and contexts in which their perspective or position is valid. Done well, the author builds good will and credibility with the audience, a crucial step leading toward potential compromise. Honest, heartfelt sincerity is the key here: if the audience perceives an attempt at manipulation, the Rogerian argument strategy generally backfires.

The author's perspective comes in the next chunk of the argument. For the audience to give it a listen it must be presented in as fair-minded a way as was theirs, in language as equally neutral and clear. To be convincing, besides describing the circumstances or contexts in which the position is valid, it must contain the evidence that supports the claim.

The closing of a Rogerian argument doesn't ask the audience to give up their position, but shows how they would benefit from moving closer toward that of the author's. In other words, it ends by laying out the ways a compromise or alternative solution benefits both audience and author under a wider variety of circumstances than either can account for alone.